Sharper Hires Chief Marketing Officer

Steve August to Head Catalog and Online Marketing

Farmington Hills, MI. January 21 2010 - announced today the hiring of Steve August as their Senior Vice President and Chief Marketing Officer.  August will have complete responsibility for all direct marketing efforts including Online, Catalog, Affiliate, CRM, Portals and Partnerships.  He will also have oversight of all customer analytics and database modeling.

"We are looking to profitably grow sales and expand our customer base and Steve is a perfect candidate.  He has a unique skill set in every facet of both online and catalog marketing" said David Katzman, Managing Partner for Camelot Venture Group. "Steve has an incredibly comprehensive and wide ranging knowledge base plus an equally impressive track record of delivering successful results.  We are fortunate to have him as part of our team."

After successfully re-launching the web site in October of 2009, looks to expand their marketing efforts in 2010.  In addition, they will mail their first catalog in time for Father's Day with additional circulation throughout the balance of the year.

Prior to joining, Mr. August spent 9 years at Brookstone where he most recently served as Operating Vice President for Customer Marketing.  “Sharper Image has exceptional brand equity that resonates with consumers.  I am very excited to join the team and bring the catalog and online efforts back in a big way.  ” said Steve August recently about his move.

Camelot Venture Group
Camelot Venture Group is a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology, financial services and sports management. For more information, please visit

About The Sharper Image
The Sharper Image offers a broad range of exciting, innovative and technology rich products of superior quality and design. The Sharper Image is owned by a joint venture between Bluestar Alliance, Hilco Consumer Capital and Gordon Brothers. For more information, please visit