Sharper Image Increases Marketing Investments for Upcoming Holiday Season
FARMINGTON HILLS, Michigan, 8/22: Sharper Image, a longtime leader in home electronics, air purifiers, gadgets, and other high-tech lifestyle products, announced its expansive plans for the 2018/2019 holiday season.
To round out its thousands of classic gifts and offerings — available online (https://www.sharperimage.com) — the company has recently launched hundreds of new items for the 2018 holiday, a large portion of which are set to appear in their upcoming catalog.
On top of increased catalog circulation and newly added items, the company is in the process of expanding its marketing reach, including the launch of a nationally broadcasted holiday TV campaign. In addition, expanded investments and innovative digital, social media, and personalization strategies — including other direct to consumer channels — are resulting in significant gains across all regions of the country.
“We’re thrilled to bring Sharper Image to the mailboxes and TVs of over 50 million homes this holiday,” said Sam Grossman, Vice President of Marketing at Sharper Image. “Our holiday catalog circulation alone will exceed 25 million copies as we lead up to Christmas. It’s an exciting time — we’re eager to see this year’s results from our increased marketing spend and are very confident in the list of gifts we’ve curated this year.”
Sharper Image and SharperImage.com offer consumers an engaging way to find the latest home electronics, air purifiers, gifts, gadgets and lifestyle products. Designed to be the ultimate shopping experience, our state-of-the-art website is easy to use, with gift guides, product videos, customer product ratings and reviews, convenient order tracking and access to real-time, toll-free customer support. Sharper Image has built its reputation on the realization that imagination, creativity, innovation, passion, quality and excitement are essential components of the world’s most valued consumer products. Sharper Image offers cool and fun products in a wide range of categories, such as Health and Fitness, Personal Care, Wellness, Home Comfort, Travel and Toys. SharperImage.com continues the tradition of fun, innovation and excitement that Sharper Image originated in 1977. Relaunched in 2010, SharperImage.com and the Sharper Image catalog are owned and operated by Camelot Venture Group.
About Camelot Venture Group:
Camelot Venture Group is a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology, financial services and sports management. For more information, please visit www.camelotvg.com