SharperImage.com Selects Ocean Media as Media Planning and Buying Agency of Record


Farmington Hills, Michigan (September 22, 2015) - Camelot Venture Unit Lauds Agency's Analytics Expertise, Experience in Scaling E-Commerce Brands; TV Campaign Poised to Launch for the Holidays.

Ocean Media will manage the company's broadcast media planning and buying, focusing on media acquisition initiatives in TV. Spots will air on a variety of major cable networks. SharperImage.com's national campaign is slated to begin in November and will run throughout the holiday season.

SharperImage.com offers consumers an engaging way to find the latest home electronics, air purifiers, gifts for any occasion and other lifestyle products. Designed to be the ultimate shopping experience, SharperImage.com is both state of the art and easy to use. Relaunched in 2010, SharperImage.com and their iconic catalog are owned and operated by Camelot Venture Group, a private equity group that invests primarily in direct-to-consumer companies, including online, catalog, retail, technology, financial services and sports management. Holdings have included NBA's Cleveland Cavaliers, Quicken Loans and 1-800-CONTACTS.

"We value Ocean Media's deep experience with leading online brands, the agency's focus on return on investment, and the effectiveness of its analytics," said David Katzman, Managing Partner, Camelot Venture Group, LLC. "Today's SharperImage.com is an entirely new experience, but we offer the same great selection and gifts we always have. Our new e-commerce focus makes Ocean an especially good fit � the agency is superb at scaling e-commerce companies, as its stellar roster of clients attests."

"SharperImage.com remains an iconic brand, and in Camelot Venture Group the company is on solid financial footing," said Jay Langan, President, Ocean Media. "We're especially pleased to be bringing SharperImage.com back to TV this holiday season."

"At Ocean, we're delighted with our new partnership with SharperImage.com, and we see a great opportunity to help the company scale with our approach," said Mike Robertson, founder and CEO of Ocean Media. "SharperImage.com is seeking actionable intelligence about its marketing spend, and measuring the effectiveness of television will be critical to that effort. Our analytics will be an important differentiator for SharperImage.com as we work together to grow the company's business."

Ocean Media is the agency for many well-known brands such as eHarmony, Priceline.com, Overstock.com, Realtor.com and Ancestry.com, among others.

About Ocean Media:
bout Ocean Media Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean's approach adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. The agency is well known for media efficiency and their innovative analytics work. That combination has helped launch and scale many of its clients. Ocean Media is the agency of record for eHarmony, Priceline, LifeLock, Overstock.com, Realtor.com, Ancestry.com, Care.com, JustFab.com and Lending Tree, among others.

About Sharperimage.com:
Sharper Image and SharperImage.com offer consumers an engaging way to find the latest home electronics, air purifiers, gifts, gadgets and lifestyle products. Designed to be the ultimate shopping experience, our web site is both state-of-the-art and easy to use, with gift guides, product videos, customer product ratings and reviews, convenient order tracking and access to real-time, toll-free customer support. Sharper Image has built its reputation on the realization that imagination, creativity, innovation, passion, quality and excitement are essential components of the world�s most valued consumer products. Sharper Image offers cool and fun products in a wide range of categories, such as Health and Fitness, Personal Care, Wellness, Home Comfort, Travel and Toys. SharperImage.com continues the tradition of fun, innovation and excitement that Sharper Image originated in 1977. Relaunched in 2010, SharperImage.com and the Sharper Image catalog are owned and operated by Camelot Venture Group.  Please visit www.sharperimage.com

About Camelot Venture Group:
Camelot Venture Group is a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology, financial services and sports management. For more information, please visit www.camelotvg.com