SHARPER IMAGE DEBUTS ITS HOLIDAY CAMPAIGN STARRING SUPERMODEL HEIDI KLUM
Farmington Hills, Michigan (November 12, 2014) - Sharper Image, best known for its innovative, tech-related products unveiled its holiday marketing campaign starring supermodel and television host, Heidi Klum.
The campaign, playfully titled, �Gift Right�, is geared to inform consumers in a tongue-in-cheek manner that Sharper Image has the right gift for everyone on your holiday list.
Klum joins a list of past spokespeople including Betty White and Megan Fox.
The �Gift Right� campaign creative reveals a sultry Klum along side seductive questions with unexpected and humorous answers. In one ad image, a topless Klum
is lying on a modern, sleek bench poised with the question, "What Does Heidi Klum Like In Bed?� The answer is a Sharper Image Sound Soother, of course!
Commenting on the campaign creative, Klum stated, �When Sharper Image came to me with their holiday �Gift Right� campaign, I was really excited. I love all
of the cheeky double entendre in the campaign mixed with really great products. Do you want to know what Heidi Klum likes in bed...??�
Dari Marder, Chief Marketing Officer of Iconix Brand Group, commented, "Heidi has an undeniable sex appeal and a witty sense of humor to match. The
gorgeous bombshell doesn�t take herself too seriously, which makes her the perfect partner for the Sharper Image holiday campaign.�
The multimedia marketing campaign will debut in print, outdoor and online. Klum will appear on the iconic cover of the Sharper Image catalog this
holiday season, and the campaign will be featured on sharperimage.com.
Sharper Image has built its reputation on the realization that imagination, creativity, innovation, passion, quality and excitement are essential
components of the world�s most valued consumer products. Sharper Image offers cool, fun, and state-of-the-art products in categories such as
health/wellness, beauty, home, recreation, fitness & travel.
About Heidi Klum:
Heidi Klum established herself as a top model, making great impact for clients and appearing on the covers of pop-culture mainstays including the Sports Illustrated
Swimsuit issue. Klum is the Emmy winning host and executive producer of the 10-time Emmy-nominated Project Runway. Klum's charity involvements include work with the
Children's Hospital Los Angeles, UNICEF, American Red Cross, God's Love We Deliver and she was the spokeswoman for the Red Dress/Heart Health initiative for four
years. Klum also appears in PSAs for the Entertainment Industry Foundation's Stand Up to Cancer program.
Based in Farmington Hills, MI, SharperImage.com offers a state-of-the-art catalog and website for the ultimate shopping experience, with informative videos, customer reviews, convenient order tracking and access to real-time customer support.
Please visit www.sharperimage.com
About Camelot Venture Group:
Camelot Venture Group is a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology, financial services and sports management. For more information, please visit www.camelotvg.com
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